Nonchalant Season 1: Dirty Duality

With inspiration spawned from the audacious culture of the unsung influencers and contributions of Atlanta, GA, Nonchalant's debut collection Dirty Duality is a bold yet seamless fashion expression that explores the seeming dichotomy that exist between the deep popular culture influence that has risen out of the American South and the insightful consciousness birthed from the same storied and revered grounds. With adoration and caution oft coming within breathes of each other in a conversation that highlights the best of the city, Nonchalant feels much like Atlanta’s own Outkast, with their now famous expression of “the South has something to say.”